When managing online sample, it’s critical to prevent duplicate respondents. For obvious reasons, having the same respondent answer your survey multiple times is bad for…
I stated in the past and continue to emphasize this – it’s all about the project manager (PM) when you select a sample provider. What’s…
Brookmark is a full-service, custom market research firm. In 2020, Brookmark significantly invested in managing data quality. Programmatic buying and selling of data is a…
Four questions every brand should ask themselves about their segmentation to determine if it is still sound during covid-19.
You can’t talk about segmentation without hearing about how important it is that the segmentation be actionable. If you were to do a word cloud on…
In recent years, there has been a lot of discussion about how, in today’s omnichannel world, the traditional marketing funnel is obsolete. It has been…
The simple truth about sample today is demand far exceeds supply for any single sample provider. As a result, the vast majority of studies will…
Brookmark Research Study On Coronavirus Preparedness Examines Americans’ Fears And Behaviors. 43% of Americans Believe Impact a Bigger Threat to the Economy Than People’s Health…
We often hear horror stories from new clients about survey programming errors. This ranges from simple spelling mistakes all the way to logic blunders. The…