BRAND PERFORMANCE EVALUATION
We help to understand how brands, campaigns, advertising and experiences are performing, the reasons for that performance and what to do as a result. The combination of our custom research and field management expertise is ideally suited for ongoing tracking research, or if you need to move an existing tracker to a new supplier. We build dashboards to provide easy to use, ongoing access to key performance metrics.
• Measure brand health & equity
• Assess the impact of campaigns, experiences or other brand initiatives
• Monitor performance on an ongoing basis
Brand health and campaign tracking to monitor brand health and marketing effectiveness. Advertising and experience testing to ensure effective communications and customer experiences.