Ok, so you hire a survey programming vendor. They offer best-in-class programming software, a robust reporting package and a seemingly endless number of programmers available to work on your survey. You agree on the budget, schedule, etc. You deliver a complete and final survey instrument. Everything seems to be all

The Challenge: Unique Rules Piping or text insertion is commonplace in most of the surveys programmed today. That’s fine as long as the survey is conducted in English. However, when we have to translate the survey into other languages we often find the piping will not work. That is, we

If you are going to conduct online research, chances are you are going to need a partner to help you find the audience you need to complete the study. There are many sample partners in the research industry and for the most part they all seem to be selling the

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss incidence and conversion rates. What is incidence? Incidence is a measurement of qualification rates for a target

  Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to briefly discuss profiling and how it is used today. What is profiling? In the world of online research,

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on how respondents are invited to participate in a survey. The sampling landscape has changed significantly

Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry. The purpose of this post is to shed some light on the differences between river and panel sample. What is River Sample? A sample where

So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of it was downright negative. According to our interviews, we have a major credibility issue, caused by the following: Spamming Lying (Or the Perception of Lying)

In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind.  After all, the term “aggregator” is usually associated as something dirty, done by those involved in some scam or another.  The perception is that any form of aggregation will taint your study.