Alex is recognized leader in the online data collection industry focusing on identifying and leveraging best practices in survey administration and sample procurement. A vocal critic of certain sampling industry practices, Alex is focused on identifying the best available technologies to minimize fraudulent survey activity including bots, click farms, internet fraudsters, retail and ad-tech fraudsters and more. Prior to forming Brookmark in 2009, Alex held leadership positions on both the client and supplier-side of the research industry including managing the defined contribution research group at Scudder Investments and serving as an analyst in the financial services practice at Abt Associates.

Dennis has over 20 years of experience developing web applications, increasing information flow and access. The last 15 years Dennis has applied this skill set to market research industry, creating complex online surveys and reports. In addition, he has integrated backend applications with client CRM systems, automating the entire data collection phase of research initiatives. He has brought technology to an industry where traditionally it was an afterthought. Dennis has become a leader among his colleagues, not only training and mentoring junior staff, but also changing the mindset of the most experienced industry veterans.

Kate has over 20 years of experience designing, coordinating and executing market research for the financial services, healthcare and consumer goods industries. Prior to joining Brookmark, Kate led a range of research initiatives with Abt Associates and Boston Research Group, where her clients included premier banking, insurance and mutual fund companies, and areas of specialization included complex tracking studies. She graduated summa cum laude from Colgate University and received her Master’s degree in Economics from Boston University with a focus on statistics.

Jarod has been in the Information Technology industry for 17 years, working with web and Windows applications, database programming, and reporting systems.  He has 12 years of experience in both programming elaborate online surveys and reporting that data on a variety of systems.  In addition to market research, Jarod’s experience also includes extracting and reporting data on intricate and diverse electronic medical record and practice management systems.  No matter which industry he’s working in, Jarod has always sought out ways to use technology to improve the experience of both users and developers.

Eric is a marketing research and brand strategy consultant who specializes in the design and execution of marketing research to help guide brand and experience strategy.  Over the past 20+ years, he has worked with leading brands in the U.S. and abroad to help define and assess targeting, brand and positioning, user experience, product, pricing and communications strategies. An expert on the design and execution of market segmentation, buyer and user journey research, positioning, advertising, brand and advertising tracking engagements, he helps clients realize more effective marketing strategies, tactics and programs. Prior to joining Brookmark, Eric lead the Marketing Intelligence practice at Isobar, formerly Copernicus Marketing Consulting.   He has a BA of Mathematics from Middlebury College, a MS in Operations Research and Statistics from Rensselaer Polytechnic Institute and a Graduate Certificate in Analytics from DePaul University.

Alexandra is an expert in market segmentation, targeting & positioning and overall brand measurement. Over the past 20+ years, she has worked with clients in a wide range of industries spanning Healthcare, CPG, Retail, Financial services, Pharmaceuticals and Automotive. She has directed numerous large-scale brand strategy development projects for an impressive list of companies and organizations that includes Procter & Gamble, Dr Pepper Snapple Group, Pepsi, Kraft, 3M, ExxonMobil, Irving Oil, Husqvarna Construction, Astrazeneca and MD Anderson Cancer Center.

Prior to joining Brookmark, Alexandra led the Marketing Intelligence practice at Isobar Marketing Intelligence. Alexandra also served as a Senior Research Analyst at Penn, Schoen & Berland Associates where she was responsible for various positioning, advertising and public opinion polling studies, including designing and directing several polls taken during the 1996 Presidential campaign when PSB were the official pollsters for President Bill Clinton. Able to speak French, Spanish and Russian, Alexandra also has extensive experience in international markets and the coordination and execution of multi-country studies around the globe.

Alexandra is a graduate of Princeton University where she received her Bachelor of Arts in History with a minor in Russian Studies.