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All elements of a survey are separated into individual components allowing reviewers to examine content (i.e., question text, attributes, scales, instructions, precode values, etc.,) via check-screens inside the application leaving only logic to be reviewed “inside” the survey. Brookmark X-Ray™ delivers the ability to:

• Easily check text, attributes, precode values, instructions, scales and piping
• Maintain survey responses as the reviewer completes the survey
• On screen tracking of gatekeepers, quota/brand assignments, etc.
• Display of calculated variables via “checkpoints”
• Jump from question to question without having to navigate the entire survey

Brookmark X-Ray™

When you need to quickly and easily see into every critical component of your survey programs, Brookmark XRay™ is a proprietary application that both simplifies and provides structure to the survey checking process.

Brookmark DRAFT™

To ensure accuracy and timeliness, it’s important to avoid recreating the wheel every time a survey is programmed. Brookmark DRAFT™ provides accurate programming and faster turnaround for your survey research projects.

Brookmark Translate™

It’s critical that surveys aren’t corrupted by incorrect translations. Brookmark’s Excel based tool is designed to provide survey authors the ability to review and compare the translated text to the original or starting survey text and make edits if necessary.


We can help with all stages of the research process including conceptualization, study and questionnaire design, data collection, analysis, and reporting.

By utilizing new, proprietary technologies and integrating proven processes, Brookmark consistently delivers exceptional solutions. Specializing in project management, online survey programming, data management, and customized online reporting, we provide cutting edge services to brand leaders in the consumer packaged goods, finance, healthcare, pharmaceutical, and sports & recreation industries.

Survey Design and Planning

We determine the most effective way to program a successful survey – a survey that’s engaging and produces accurate, reliable data.

Project Management

In a highly commoditized industry, client service and support separates Brookmark from the competition.

Data Collection & Management

Our data quality program starts with a comprehensive logic review of your survey instrument and ends with our delivery of clean, accurate and reliable data.

Analysis & Reporting

From top-line reporting to multi-variate modeling to detailed visual presentations, we do it all.