For those of us who have been in the market research and consumer insights world for a long time, I think we can all agree…
We come from an era where survey checking was like the Wild West. You never knew what the next survey would bring. It could be…
For market researchers in the financial services space, surveying financial advisors, brokers, and registered investment advisors (RIAs) has never been more difficult. We are facing…
While often used for bigger brands, market segmentation is a tremendously valuable, and often overlooked tool for growth-stage startups and other smaller companies to help…
It’s not enough to simply tell your clients you are licensing fraud detection software. You must have a basic understanding of the software to ensure…
When managing online sample, it’s critical to prevent duplicate respondents. For obvious reasons, having the same respondent answer your survey multiple times is bad for…
You can’t talk about segmentation without hearing about how important it is that the segmentation be actionable. If you were to do a word cloud on…
Brookmark Research and our sample partner, OpinionRoute, have created an educational blog specifically focused on helping our clients understand several aspects of the sample/panel industry.…