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Custom Research That Moves Decisions Forward

You don't need another 80-page deck that sits on a shelf.  Brookmark designs and executes research that gives brand leaders clear, actionable direction -- whether you're tracking brand health, segmenting a market, testing a new product, or validating your positioning.  Our team has 30+ years of experience on both the client-side and the supplier-side of research.  We know what it takes to get from business question to boardroom-ready recommendation -- because we've been in both seats.

Brand performance evaluation

Brand Performance Evaluation

Brand health and campaign tracking to monitor brand health and marketing effectiveness.  Advertising and experience testing to ensure effective communications and customer experiences.

Marketing strategy

Marketing Strategy

Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.

Experience strategy

Experience Strategy

Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.

Content development

Content Development

Category research to provide public relations, thought leadership or marketing & messaging content.

We don’t worry about data errors when working with Brookmark. They go the extra mile to breakdown a survey to find potential pitfalls. This allows my clients to worry about one thing – delivering value. Supplier-side and client-side experience gives them perspective from both sides of the aisle and gives us the confidence they know how to best service our needs.

Tom Jennings, President,

The Brookmark team brings the full depth and breadth of their experience and category knowledge to each project element, from the initial proposal to sample to questionnaire to data processing to analysis. They truly “get it,” always deliver, and never miss a detail. It is a genuine partnership that is nearly extinct in a research world of increasing commoditization and faux full service.

Scott Miller, Market Research Consultant,

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