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STAFFED BY PRIMARY MARKETING RESEARCH AND BRAND STRATEGY CONSULTING EXPERTS

We specialize in the design and execution of marketing research to help guide brand and experience strategy,
measure brand health, assess the performance of marketing activities, test new products and communications,
and develop content for thought leadership or marketing messaging.
We partner with brands to design the research and
sampling plans, questionnaire, and analysis plans and leverage both industry-specific
and general brand strategy experience to provide findings and recommendations.

Brand Performance Evaluation

Brand health and campaign tracking to monitor brand health and marketing effectiveness.  Advertising and experience testing to ensure effective communications and customer experiences.

Marketing Strategy

Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.

Experience Strategy

Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.

Content Development

Category research to provide public relations, thought leadership or marketing & messaging content.

We don’t worry about data errors when working with Brookmark. They go the extra mile to breakdown a survey to find potential pitfalls. This allows my clients to worry about one thing – delivering value. Supplier-side and client-side experience gives them perspective from both sides of the aisle and gives us the confidence they know how to best service our needs.

Tom Jennings, President,

The Brookmark team brings the full depth and breadth of their experience and category knowledge to each project element, from the initial proposal to sample to questionnaire to data processing to analysis. They truly “get it,” always deliver, and never miss a detail. It is a genuine partnership that is nearly extinct in a research world of increasing commoditization and faux full service.

Scott Miller, Market Research Consultant,

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