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Quality Built In. Fraud Filtered Out. Data You Can Stake Decisions On.

Brookmark doesn't bolt quality on at the end.  Our field management process embeds fraud prevention, logic validation, and data integrity controls from survey design through final delivery -- so every datapoint earns its place in your dataset.

From proprietary QC tools like Brookmark Prism to multi-layer fraud detection, Brookmark takes a quality-first approach to every phase of field management.  In an industry where bots, click-farms, duplicate respondents and bad actors can quietly destroy a dataset, we don't treat fraud prevention as a checkbox -- we treat it as infrastructure.  That means you spend less time cleaning data and more time acting on it.

Online survey on a laptop screen

Survey design and planning

Survey Design and Planning

We determine the most effective way to program a successful survey – a survey that’s engaging and produces accurate, reliable data.

Project management

Project Management

In a highly commoditized industry, client service and support separates Brookmark from the competition.

Data collection and management

Data Collection & Management

Our data quality program starts with a comprehensive logic review of your survey instrument and ends with our delivery of clean, accurate and reliable data.

Analysis and reporting

Analysis & Reporting

From top-line reporting to multi-variate modeling to detailed visual presentations, we do it all.

PROPRIETARY TOOLS & PROCESSES TO MAXIMIZE EFFICIENCY AND ELIMINATE ERRORS

We take the pain out of survey programming, survey review, and translation process.

Our proprietary applications increase programming speed, decrease quality checking time, and allow us to integrate foreign languages with ease.

Brookmark Prism survey QC tool

Brookmark Prism™

When you need to quickly and easily see into every critical component of your survey programs, Brookmark Prism™ is a proprietary application that both simplifies and provides structure to the survey checking process.

Brookmark DRAFT

Brookmark DRAFT™

To ensure accuracy and timeliness, it’s important to avoid recreating the wheel every time a survey is programmed. Brookmark DRAFT™ provides accurate programming and faster turnaround for your survey research projects.

Brookmark Translate

Brookmark Translate™

It’s critical that surveys aren’t corrupted by incorrect translations. Brookmark’s Excel based tool is designed to provide survey authors the ability to review and compare the translated text to the original or starting survey text and make edits if necessary.

We don’t worry about data errors when working with Brookmark. They go the extra mile to breakdown a survey to find potential pitfalls. This allows my clients to worry about one thing – delivering value. Supplier-side and client-side experience gives them perspective from both sides of the aisle and gives us the confidence they know how to best service our needs.

Tom Jennings, President,

The Brookmark team brings the full depth and breadth of their experience and category knowledge to each project element, from the initial proposal to sample to questionnaire to data processing to analysis. They truly “get it,” always deliver, and never miss a detail. It is a genuine partnership that is nearly extinct in a research world of increasing commoditization and faux full service.

Scott Miller, Market Research Consultant,

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