Extensive experience in market segmentation and targeting strategy, including connecting segments to today’s communications planning tools and data sources. Frameworks to evaluate brand strengths and to define powerful, ownable positioning and messaging strategies. A full suite of trade off and other analytics to evaluate and optimize new products, portfolios, and pricing.
• Identify the optimal target for your brand
• Develop a powerful & differentiated brand positioning
• Test and optimize product, portfolio and pricing strategies
• Define communications strategies
Brand Performance Evaluation
Brand health and campaign tracking to monitor brand health and marketing effectiveness. Advertising and experience testing to ensure effective communications and customer experiences.
Market segmentation, brand positioning & messaging, product and portfolio, concept testing & optimization, and competitive assessments to provide the foundation for brand strategy.
Satisfaction & loyalty tracking, buyer and user journey, and website visitor research to define and test effective multi-channel experiences.
Category research to provide public relations, thought leadership or marketing & messaging content