SURVEY DESIGN & PLANNING
Brookmark reviews every questionnaire for clarity, logic, respondent experience, sampling requirements and analytical needs—resolving potential problems before they reach programming or fieldwork.
• Questionnaire Design, Logic Review & Programming Specifications
• Sample Planning, Quota Design & Click Balancing
• Respondent Experience, Data Structure & Reporting Planning
Survey Design and Planning
We determine the most effective way to program a successful survey – a survey that’s engaging and produces accurate, reliable data.
Project Management
In a highly commoditized industry, client service and support separates Brookmark from the competition.
Data Collection & Management
Our data quality program starts with a comprehensive logic review of your survey instrument and ends with our delivery of clean, accurate and reliable data.
Analysis & Reporting
From top-line reporting to multi-variate modeling to detailed visual presentations, we do it all.
Brookmark Prism™
When you need to quickly and easily see into every critical component of your survey programs, Brookmark Prism™ is a proprietary application that both simplifies and provides structure to the survey checking process.
Brookmark DRAFT™
To ensure accuracy and timeliness, it’s important to avoid recreating the wheel every time a survey is programmed. Brookmark DRAFT™ provides accurate programming and faster turnaround for your survey research projects.
Brookmark Translate™
It’s critical that surveys aren’t corrupted by incorrect translations. Brookmark’s Excel based tool is designed to provide survey authors the ability to review and compare the translated text to the original or starting survey text and make edits if necessary.