When managing online sample, it’s critical to prevent duplicate respondents. For obvious reasons, having the same respondent answer your survey multiple times is bad for…
I stated in the past and continue to emphasize this – it’s all about the project manager (PM) when you select a sample provider. What’s…
You can’t talk about segmentation without hearing about how important it is that the segmentation be actionable. If you were to do a word cloud on…
So what did brokers and advisors have to say about online survey research? A lot…and most of it was not good. In fact, most of…
In the online panel industry, traditionally when we think of aggregators, a negative connotation first comes to mind. After all, the term “aggregator” is usually…